Best Keyword Research Tools: Free & Paid Tools

Semrush

On the market, Semrush has the biggest keyword database. There are more than 140 worldwide databases with more than 23 billion terms in them. It provides an ecosystem of integrated keyword research tools for a fluid workflow.

Pro tip: You can run ten queries daily if you register for a free account. Including keyword and domain analytics searches. Let's examine some of Semrush's primary keyword research tools in more detail:

Keyword Overview

Any keyword in the Semrush database viewed in detail with the help of the Keyword Overview tool. The default top-level report is displayed when you click a specific keyword from any Semrush tool. The report is divided into three main components. 

The first one gives you a concise yet thorough overview of important metrics, such as:

• Volume: The typical monthly search volume (and metrics like "Global volume" and search volume "Trend")
• KeywordDifficulty: Estimating how challenging it is to appear in the top 10 organic results (on a scale from 1 to 100)
• Intent: The purpose or "why" behind the keyword's search

Here are a few of the important metrics from the first section:

The second part will give you a brief rundown of additional pertinent keywords. Including Keyword Substitutions, Questions, and Related Keywords:

The top-ranking pages for the term under analysis are displayed in the "SERP Analysis" section. The number of referring domains and the expected organic traffic are other helpful data that are included. Here's what it looks like in the tool:

Keyword Magic Tool

Like most Search Engine Optimization keyword research tools, the Keyword Magic Tool begins with a seed keyword. A seed keyword is a word or brief phrase that summarises your primary subject.

Enter your seed term in the search window, then choose your desired geographic database to create thousands of ideas (5.7K in this example's case):

Do you want to focus your search? No issue. You can narrow your search results by:

• Queries
• Keywords with Broad, Specific, Term, and Similar Match keywords
• Language
• Query Volume
• Keyword Compatibility
• Query Intent

Your search will automatically become more focused after you choose the alternatives you're interested in. Include words and phrases that are well-known or have a high volume to narrow your search results further.

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Keyword Gap

• The Keyword Gap tool is an Search Engine Optimization competitor analysis tool that provides side-by-side keyword comparisons.
• It demonstrates how many keywords you and your competitors are competing for and the keywords they rank for that you are not.
• First, submit your domain and up to four of your competitors' domains.
• You can see each domain's keyword profile's proportional size and degree of overlap in the "Keyword Overlap" section to the right.


• You can get a detailed report of your present keyword profile compared to the competition below.
• To find terms you haven't focused on yet or for which you may do better, pay particular attention to the "Missing" and "Weak" tabs.

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Google Trends

A free keyword tool called Google Trends allows you to examine recent and previous search trends. Based on collected data and Google search requests, you can observe what is popular in various parts of the world.

Why we like it: Building seasonal ad campaigns, audience data, and content conception and planning are just a few examples.

Additionally, Google Trends enables you to identify emerging trends and determine when interest is dwindling.

How it works: You can utilize Google Trends to look up specific information, research broader themes, and develop new concepts.

• Start your research by typing your topic into the search field. Google Trends is one of the best free keyword research tools and it is a famous tool because it directly compares terms.
• Select "+ Compare" to see several connected keywords to compare themes.
• This enables you to assess audience interest in pertinent issues. And how that interest changes over time in various places.
• Use this information to determine the key points of your content and even to do a competitive analysis.
• You can develop new concepts for your target keywords pertinent to the area you wish to target by using "Related queries." This stimulates high flexibility for your content and marketing strategies and aids in giving your keyword research some direction.
• You can examine and compare global interest in a topic. This could be used to expand your audience globally or check that the information you're producing is appropriate for the area you're aiming for.

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QuestionDB

QuestionDB displays the queries people post on sites and forums like Reddit and Stack Exchange rather than focusing on keywords.

Why we like it: This tool is useful for developing content ideas. Due to its enormous query database, you can get a more detailed understanding of what your audience is genuinely interested in. With this knowledge, you can produce more pertinent content that responds to those queries.

How it works: QuestionDB offers crucial background into how your target audience engages with the keywords you've chosen and the kinds of information they're interested in learning.

• Create a list of similar seed keywords that you wish to target first.
• Then input one of them into QuestionDB. Ensure your keywords are broad because the programme will give a list of questions more focused on that general theme.
• Repeat this approach for the rest of your list to come up with even more blog post ideas.
• If you're interested in learning more, read the original conversation by clicking through to the source, giving you even more ideas.

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AlsoAsked

Google's "People Also Ask" (PAA) data is collected by the service AlsoAsked, which allows you to evaluate it and use the results to guide your approach.Your keyword-related topics and queries are found in abundance in the PAA box.

How it works: The PAA questions generated by your seed term are displayed by AlsoAsked. It also presents them with a branching diagram showing the connections between these linked issues.

Searching for "content creation" generates four primary questions: 

• What kinds of content have you created in the past?
• What is the role of a content producer?
• In what way do I begin producing content?
• What qualifications are required to create content?

• Additionally, the answers to these queries provide their PAA outcomes. These new queries appear on more branches. You can view a new diagram from one of them by clicking on it.
• This goes beyond simply listing all the things you could write about. It also demonstrates the connections between these inquiries, which may assist you in organizing your content.
• In this manner, you will address all crucial queries they are most likely to be asked.
• This data can also be exported as a CSV file or picture for use in analyses and presentations.

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Keyword Surfer

A Google Chrome extension called Keyword Surfer is a free keyword research tool. You may view keyword ideas directly in the SERP.

Why we like it: With Keyword Surfer, you can add valuable information about the ranking pages to your SERP results. 

Based on your search query, immediately discover fresh keyword prospects.

How it works: Immediately after installation, the tool will display keyword suggestions in a panel to the right of the SERP.

It displays similar keywords, their volume of searches, and the degree to which they overlap with the initial search term (measured as a percentage of search results). You can download the keywords as a CSV file and save them to a dashboard labelled "Collection." It also suggests keywords and provides helpful details for each search result.

Namely

• Monthly traffic prediction
• Quantity of words
• Number of times a specific search term occurs on a page
• If Google has altered the title tag link, a "Title Changed" badge will appear.

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AnswerThePublic

With the keyword research tool AnswerThePublic, you may discover long-tail keywords associated with a subject by compiling Google and Bing autocomplete recommendations from 191 nations. By generating word clouds that visually group related searches, it achieves this.

Why we like it: For developing content ideas, AnswerThePublic is helpful. 

Your audience may have more precise inquiries or search terms, which its word clouds might help you predict. It can be used to generate concepts for more pertinent material.

How it works: With your desired database selected, enter a seed term for the subject you wish to write about.

We'll continue to use the term "content generation" which helps in examining search information from the US. The queries linked to "content creation" will then be compiled into topical word clouds by AnswerThePublic for our viewing. The word cloud for the questions pertaining to content generation is shown below.

Because this cloud represents questions, the search terms are sorted by popularity and grouped by question phrases. When the report was run, the search phrases highlighted in a more intense shade of green were more common.

However, this indicates overall results or search volume. Any search query you click on will take you to Google's live search results for that term.

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